Angry People

After 7 years of minding their own business, choosing to concentrate on providing search engine optimisation services to their clients, Netrank has decided to promote their own brand online with a shiny new website.

Search Engine Optimisation seems to be a major growth area, certainly in the UK. Where once it was a closely guarded secret, now every man and his dog with a website and a copy of FrontPage has read a few forums and is promoting themselves as SEO experts.

There are several UK SEO companies that deal with high calibre, blue chip clients and some invest more time promoting themselves than others. It’s a difficult market to judge. When I was younger and car mechanics were engineers, not just fitters automotive technicians, real mechanics drove the plain old, no frills car that got them where they wanted to go. After all, they put all their efforts into working on customers cars. Those customers told their friends what a great service they received and the mechanics were always busy.

Nowadays we have the internet and a global audience, commenting on subjects from philosophy, ethics, finance, pharmaceutical products, politics - not to mention all aspects of internet use - whether they know what they are talking about or not. That means you often see posts from people new to search engine optimisation or people looking for an SEO company stating that they wouldn’t employ a company unless they can do what they sell for themselves. Eh? Why not just ask them for a client list or some testimonials, like you would if you were looking for a driving school?

The new Netrank website seems to have a lot of search industry information. I particularly liked the sound of the search forensics services and Linkscape.